NHCO’s business model is aimed at bringing together various industry players and stakeholders who are integral to the creation of a hemp-based ecosystem. With industrial hemp at its cornerstone, our model effectively combines ecology, community, and stakeholders all at once and envisions meaningful and lasting linkages between them. Through this model, we propose to strengthen and enhance the possibilities of hemp cultivation and a hemp-based product market across India.
The major driving force of our business model is ecological sustainability. All activities and practices carried out by NHCO, such as organic cultivation of industrial hemp, production of hemp-based products, scientific research on product development, commercialization of products, etc. are invariably aimed at offering pollution-free, toxic-free, and biodegradable alternatives to the products we use in our daily lives. At a larger level, our business model also strives to successfully demonstrate that a healthy and sustainable consumer culture is indeed possible without compromising either quality or ecological ethos.
Community empowerment and rural development
Another core aspect our business model is the empowerment of local farming communities. At NHCO, we firmly believe that the benefits of our proposed hemp-based ecosystem should be made available not just to end customers or established industry players but also to rural farming communities who hold this system together. We are committed to bringing farmers to the receiving end of such benefits by providing agricultural facilities, farming schemes, equipment, and end-to-end support to them without infringing on their rights or freedom. Furthermore, we believe that the agricultural industry has a lot to learn from the local farmer communities who have a thorough know-how of farming practices, geographic specificities, etc. Thus, our proposed business model envisions creating an enabling space for effective farming practices and knowledge transfer.
Creating a nexus of stakeholders
Industrial hemp is an agricultural resource that opens up multiple commercial possibilities. Consequently, any business model based on it invariably calls for multiple levels of partnership and collaboration with various stakeholders in the industry, such as global companies, government and policy makers, scientists and researchers, local farmers, industry partners, and consumers . NHCO aims at forming strong linkages with and between stakeholders who can effectually contribute towards the commercial as well as agricultural visibility and proliferation of industrial hemp. Our business model is firmly embedded in the belief that a hemp-based ecosystem can be created only by facilitating constructive dialogues and alliances between such stakeholders.
A three-tier model for a radical change
Most importantly, our business model is formed with the larger objective of bringing about changes at three levels – agricultural sector, policy making, and consumer behavior. Firstly, our upcoming farming schemes and research endeavors seek to introduce an effective framework for cultivating industrial hemp in the Indian subcontinent. As for policy making, we plan to engage with various policy makers and governmental organizations at the central and state levels with the aim of contributing towards a national strategy for hemp cultivation and production. The widespread misgivings about industrial hemp can be cleared and a positive outlook towards it can be developed only by making changes at the level of policymaking. Finally, NHCO, through its all-encompassing business model, strives to revolutionize the consumer market by offering healthy alternatives for many products, thereby creating vital changes in the consumer behavior.